DFS in London
3 showrooms · Budget (£)Est. 1969
DFS is the UK's largest sofa retailer with 112 UK showrooms (store-locator verified July 2026) nationwide. Known for competitive pricing, frequent sales events, and a wide range of styles. They offer extensive customisation with hundreds of fabric and leather options, plus interest-free credit up to 4 years.
Known for: Value for money
DFS gets a lot of stick, but over 600,000 Trustpilot reviews at 4.9 stars don't lie — they've put more happy bums on sofas than anyone in the country. The perpetual sale is tiresome and some ranges are basic, but the sheer scale of satisfied customers speaks volumes. For accessible, well-priced sofas with nationwide showrooms, DFS delivers.
“600K happy customers can't all be wrong”
All 3 Showrooms
DFS Beckton
Beckton Triangle Retail Park, Clapsgate Lane, London
London, E6 6LH
DFS Brent Cross
Unit E Bx Shopping Park, Tilling Road, London
London, NW2 1LS
DFS Greenwich
Unit 4, Peninsular Retail Park, Greenwich
London, SE7 7TZ
What to Expect at DFS
- Price Range
- Budget (£)
- Trustpilot Rating
- ★ 4.9 / 5(Mixed)
- Sofa Styles
- Contemporary, Traditional, Family
- Style Focus
- Contemporary & classic mix
- Customisation
- high
- Delivery Time
- 6-12 weeks made-to-order; Quick Delivery from ~14 days; Express ranges ~1 week
- Delivery Cost
- £129 incl. two-person delivery & installation (UK mainland)
- Delivery Type
- Mix of own fleet & 3rd-party
Finance Options
0% APR on all terms (6/12/24/36/48 months). Zero deposit available. Intelligent lending platform with soft credit check. FCA-authorised broker. Finance line: 0800 110 5000.
Warranty
15-year frame & spring guarantee. 2-year cover on fabrics, leathers, stitching, fillings, recliner mechanisms, sofa bed mechanisms. 1-year on electrical parts. Optional Sofacare extends to 5 years + accidental damage. BSI Kitemark certified.
After-sales: Comprehensive — BSI Kitemark, Sofacare extended warranty available
Sustainability
Medium (some sustainable fabrics)
What DFS sofas actually cost
5 sofas we recorded from DFS's public listings on 15 July 2026 during their live sale event.
| Sofa | Price | since last week |
|---|---|---|
| Somerford 3 Seater Sofa | £699 | holding |
| Zana 3 Seater Sofa | £549 | holding |
| Foster Fabric 3 Seater Manual Recliner Sofa | £849 | holding |
| Lovise Velvet Left Hand Facing Arm 2 Piece Open End Corner | £1,299 | holding |
| Ronan Option C Power 2 Corner 2 | £1,799 | holding |
“since last week” compares our checks of 11 July 2026 and 15 July 2026 — 3 weekly checks so far, a short record.
Prices observed 15 July 2026 from public listings; not affiliate-driven. They change with sales and configuration — always confirm on DFS's site. See our price-tracking methodology.
Contact DFS
- Phone
- 0333 9999 777
- Hours
- 8am-11pm, 7 days a week
- Live Chat
- Available on website
The take — DFS in London
London gets three DFS branches, all out where the retail parks live: Beckton Triangle (E6 6LH), Brent Cross at BX Shopping Park (NW2 1LS), and Greenwich on the Peninsular Retail Park (SE7 7TZ). Beckton is the cross-shopper's pick — ScS sits on the same Claps Gate Lane and Dunelm is next door, so one trip covers the whole budget-to-mid tier. Brent Cross puts you a postcode away from Furniture Village at Staples Corner. Same DFS catalogue at all three; the countdown banners rotate, the "After Event Price" mechanic doesn't.
Sofa Shopping in London
Right then, London. Eighty-six showrooms across 34 brands — more sofa shops than most countries can muster, which makes the capital a category of its own rather than a city to be compared. The luxury end is properly stacked: Brompton Road in Knightsbridge alone hosts B&B Italia, Cassina, and Molteni&C within a few hundred yards of each other, with Poltrona Frau and Roche Bobois at Harrods just up the street. King's Road Chelsea is the spiritual home of British luxury sofa-making — George Smith at number 587, Kingcome Sofas on Fulham Road, Timothy Oulton's Bluebird at 350 King's Road, and Heal's Chelsea all within walking distance. Tottenham Court Road handles design-led mid-to-high: Heal's flagship at 196, BoConcept at 158, King Living at 231, Natuzzi Italia at 80, West Elm at 209, Timothy Oulton at 200, and Andrew Martin at 204 all clustered along that one stretch. For volume and value, head out to the retail belts: Brent Cross, Staples Corner, Beckton Triangle, and Wembley Park host the DFS, Dunelm, IKEA, and Natuzzi warehouses. The Westfield centres at White City and Stratford cover the mainstream chains under one roof, which is a blessing for anyone wanting to compare without doing the whole tube system. Chelsea Harbour Design Centre is trade-focused but worth knowing for Andrew Martin and Kingcome's higher-end showings. Practical reality: central showrooms mean Congestion Charge and ULEZ unless you're walking or on the Tube — and parking around the Brompton Road luxury strip is essentially a sport. Weekend Westfield is bedlam, so go Tuesday morning if you can. Budget-wise, the city covers everything from a £400 IKEA KLIPPAN at Hammersmith to a £20,000 Roche Bobois at Harrods. Block out a full day, charge your Oyster, pace yourself.
Browse all sofa showrooms in London →Compare Sofa Brands in London
In London, DFS is one of 34 sofa brands with showrooms. We rate DFS 4/5. Here's how it compares:
| Brand | Rating | Price | Showrooms |
|---|---|---|---|
| DFS | 4/5 | £ | 3 |
| Andrew Martin | 4/5 | ££££ | 4 |
| Arlo & Jacob | 4/5 | £££ | 2 |
| B&B Italia | 4/5 | £££££ | 1 |
| Barker and Stonehouse | 4/5 | £££ | 1 |
| BoConcept | 4/5 | £££ | 7 |
+ 28 more brands in London. View all →
Frequently Asked Questions
Does DFS in London offer finance?▼
What warranty does DFS offer?▼
How many DFS showrooms are in London?▼
Other DFS Locations
More Brands in London
Buying Guides
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19 min read →DFS vs Furniture Village: The Everyday Champion vs the Slightly Posher One
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8 min read →See something wrong? Report an inaccuracy
ProperSofa is not affiliated with, endorsed by, or sponsored by DFS. Information sourced from publicly available data, last verified 2026-02-21.