BoConcept in London
7 showrooms · High-End (£££)Est. 1952
BoConcept is a Danish furniture brand founded in 1952, known globally for its customisable Scandinavian-designed sofas and living room furniture. With 6 UK showrooms and over 300 stores worldwide, they specialise in modular, space-efficient designs that can be tailored with different fabrics, leathers, and leg options. Their price point sits firmly in the high range, targeting design-conscious urban professionals who value Nordic minimalism and personalisation.
Known for: Danish customization, refined aesthetic
The Danes just get it, don't they? BoConcept lets you customise practically everything, and the Scandi aesthetic is clean without being clinical. Pricey, yes, but you're paying for design that'll still look smart when your neighbours are on their third DFS replacement.
“Danish design, your choices, proper refined”
All 7 Showrooms
BoConcept Westfield White City
Westfield White City Shopping Centre, Ariel Way
London, W12 7HB
What to Expect at BoConcept
- Price Range
- High-End (£££)
- Trustpilot Rating
- ★ 2.5 / 5(Positive)
- Sofa Styles
- Scandi, Modern, Designer
- Style Focus
- Contemporary Scandinavian, minimal lines
- Customisation
- high
- Delivery Time
- Board furniture 2-4 weeks; upholstery/sofas and chairs 6-8 weeks (estimates — confirm with local store)
- Delivery Type
- 3rd-party specialized couriers for large items
Finance Options
0% finance available
Warranty
5-year warranty on all BoConcept products (post-Jan 2022). 10-year sofa frame warranty against production/construction defects. Claims at store of purchase. BoConcept decides repair vs replace.
After-sales: Claims handled at store of purchase; repair or replacement at BoConcept's discretion
Sustainability
High – Scandinavian approach to sustainability. Certifications: No major certifications but strong brand self-regulations
What BoConcept sofas actually cost
5 sofas we recorded from BoConcept's public listings on 15 July 2026 during their live sale event.
| Sofa | Price | since last week |
|---|---|---|
| Lucerne sofa sleeper | £4,292 | holding |
| Modena 2 seater sofa | £1,529 | holding |
| Modena 3 Seater Sofa | £1,954 | holding |
| Bolzano 3-seater | £2,804 | holding |
| Salamanca corner sofa | £8,074 | holding |
“since last week” compares our checks of 11 July 2026 and 15 July 2026 — 3 weekly checks so far, a short record.
Prices observed 15 July 2026 from public listings; not affiliate-driven. They change with sales and configuration — always confirm on BoConcept's site. See our price-tracking methodology.
The take — BoConcept in London
Four BoConcept showrooms in London and they're all positioned exactly where Danish design devotees live. Tottenham Court Road (W1T 7NH) sits in the design strip with the biggest configurator display. Notting Hill on Westbourne Grove (W2 4UL) is the most browseable on a Saturday. Finchley Road (NW3 6DN) catches the north London Scandi crowd, and Westfield (W12 7GF) is the obvious west-side option. Modular sofas dominate the floor, custom orders take 8-10 weeks, and don't expect a sale rack — that's not how the Danes operate.
Sofa Shopping in London
Right then, London. Eighty-six showrooms across 34 brands — more sofa shops than most countries can muster, which makes the capital a category of its own rather than a city to be compared. The luxury end is properly stacked: Brompton Road in Knightsbridge alone hosts B&B Italia, Cassina, and Molteni&C within a few hundred yards of each other, with Poltrona Frau and Roche Bobois at Harrods just up the street. King's Road Chelsea is the spiritual home of British luxury sofa-making — George Smith at number 587, Kingcome Sofas on Fulham Road, Timothy Oulton's Bluebird at 350 King's Road, and Heal's Chelsea all within walking distance. Tottenham Court Road handles design-led mid-to-high: Heal's flagship at 196, BoConcept at 158, King Living at 231, Natuzzi Italia at 80, West Elm at 209, Timothy Oulton at 200, and Andrew Martin at 204 all clustered along that one stretch. For volume and value, head out to the retail belts: Brent Cross, Staples Corner, Beckton Triangle, and Wembley Park host the DFS, Dunelm, IKEA, and Natuzzi warehouses. The Westfield centres at White City and Stratford cover the mainstream chains under one roof, which is a blessing for anyone wanting to compare without doing the whole tube system. Chelsea Harbour Design Centre is trade-focused but worth knowing for Andrew Martin and Kingcome's higher-end showings. Practical reality: central showrooms mean Congestion Charge and ULEZ unless you're walking or on the Tube — and parking around the Brompton Road luxury strip is essentially a sport. Weekend Westfield is bedlam, so go Tuesday morning if you can. Budget-wise, the city covers everything from a £400 IKEA KLIPPAN at Hammersmith to a £20,000 Roche Bobois at Harrods. Block out a full day, charge your Oyster, pace yourself.
Browse all sofa showrooms in London →Compare Sofa Brands in London
In London, BoConcept is one of 34 sofa brands with showrooms. We rate BoConcept 4/5. Here's how it compares:
| Brand | Rating | Price | Showrooms |
|---|---|---|---|
| BoConcept | 4/5 | £££ | 7 |
| Andrew Martin | 4/5 | ££££ | 4 |
| Arlo & Jacob | 4/5 | £££ | 2 |
| B&B Italia | 4/5 | £££££ | 1 |
| Barker and Stonehouse | 4/5 | £££ | 1 |
| Cassina | 4/5 | £££££ | 1 |
+ 28 more brands in London. View all →
Frequently Asked Questions
Does BoConcept in London offer finance?▼
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Other BoConcept Locations
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10 min read →See something wrong? Report an inaccuracy
ProperSofa is not affiliated with, endorsed by, or sponsored by BoConcept. Information sourced from publicly available data, last verified 2026-02-21.