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B&B Italia

Founded in 1966 by visionary entrepreneur Piero Ambrogio Busnelli, B&B Italia revolutionised furniture manufacturing by pioneering cold-cure polyurethane foam moulding technology. The brand's long-standing collaboration with Antonio Citterio — Head of Design at sister brand Maxalto since 1993 — has produced award-winning pieces including the Compasso d'Oro-winning Sity Sofa. B&B Italia continues to define contemporary Italian design through its in-house research centre, combining industrial innovation with artisan quality.

Luxury (£££££)Check them out yourself →
Showrooms
1
Styles
Luxury, Italian, Contemporary
Delivery
8-12 weeks
Finance
N/A
Benny judging

Benny's Verdict

B&B Italia doesn't make furniture — they make design statements that happen to be incredibly comfortable. Their collaboration with the world's greatest architects and designers (Zaha Hadid, Patricia Urquiola, Antonio Citterio) produces pieces that redefine what a sofa can be. The London showroom is worth the visit — but with just one UK location, you'll need to make a proper trip of it.

Architectural brilliance, London pilgrimage required

Showroom Locations (1)

B&B Italia London

250 Brompton Road

London, SW3 2AS

+44 20 7591 8111

Get directions →

Brand Details

Founded
1966
Headquarters
Novedrate, Italy
Made in UK
No
Customisation
high
Warranty
10 years (frame), 26 months (covers, feet, materials, accessories, mechanisms)
After-Sales
Excellent
Trustpilot
2.2 / 5
Style Focus
Technologically innovative contemporary Italian design with award-winning modular systems
Delivery Type
White-glove delivery
Delivery Cost
Included

Returns Policy

Return Period
14 days
Conditions
Standard products can be returned within 14 days of delivery. Items must be in original condition. Made-to-order/bespoke items excluded. UK Consumer Contracts Regulations apply for distance sales.

What Makes Them Unique

Pioneered foam-moulding technology in furniture design, with a 10-year frame warranty and decades of collaboration with Antonio Citterio.

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ProperSofa is not affiliated with, endorsed by, or sponsored by B&B Italia. Information sourced from publicly available data, last verified 2026-02-19. Ratings and opinions are those of the ProperSofa editorial team.