B&B Italia
Founded in 1966 by visionary entrepreneur Piero Ambrogio Busnelli, B&B Italia revolutionised furniture manufacturing by pioneering cold-cure polyurethane foam moulding technology. The brand's long-standing collaboration with Antonio Citterio — Head of Design at sister brand Maxalto since 1993 — has produced award-winning pieces including the Compasso d'Oro-winning Sity Sofa. B&B Italia continues to define contemporary Italian design through its in-house research centre, combining industrial innovation with artisan quality.
Benny's Verdict
“B&B Italia doesn't make furniture — they make design statements that happen to be incredibly comfortable. Their collaboration with the world's greatest architects and designers (Zaha Hadid, Patricia Urquiola, Antonio Citterio) produces pieces that redefine what a sofa can be. The London showroom is worth the visit — but with just one UK location, you'll need to make a proper trip of it.”
Architectural brilliance, London pilgrimage required
Brand Details
- Founded
- 1966
- Headquarters
- Novedrate, Italy
- Made in UK
- No
- Customisation
- high
- Warranty
- 10 years (frame), 26 months (covers, feet, materials, accessories, mechanisms)
- After-Sales
- Excellent
- Trustpilot
- ★ 2.2 / 5
- Style Focus
- Technologically innovative contemporary Italian design with award-winning modular systems
- Delivery Type
- White-glove delivery
- Delivery Cost
- Included
Returns Policy
- Return Period
- 14 days
- Conditions
- Standard products can be returned within 14 days of delivery. Items must be in original condition. Made-to-order/bespoke items excluded. UK Consumer Contracts Regulations apply for distance sales.
What Makes Them Unique
Pioneered foam-moulding technology in furniture design, with a 10-year frame warranty and decades of collaboration with Antonio Citterio.
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ProperSofa is not affiliated with, endorsed by, or sponsored by B&B Italia. Information sourced from publicly available data, last verified 2026-02-19. Ratings and opinions are those of the ProperSofa editorial team.