Every meaningful correction made to ProperSofa is logged here — brand-page fixes, showroom updates, guide rewrites, and site-wide editorial decisions. Published in reverse chronological order. If you spot something wrong on ProperSofa, let us know — corrections are processed within 48 hours and appear here.
Named Swapnil Yadav as Editor & Founder on the About page and added LinkedIn link as a verifying credential. Added Person + Organization schema with sameAs linking. Article.author schema now identifies the editor on every guide.
Trigger: Editorial-accountability transparency for readers and search engines.
Expanded the comparison-guide library with 20 new head-to-head verdicts covering high-search-volume combos: DFS vs Dunelm, Sofology vs Furniture Village, Loaf vs Sofas & Stuff, John Lewis vs Heal's, plus 16 others. Each guide ~2,000 words with consistent structure: quick answer, dimension breakdowns, Benny's verdict, FAQ.
Trigger: Reader requests for more head-to-head verdicts on adjacent brand pairs.
Re-geocoded 68 London showrooms whose coordinates were sharing the same central-London default placeholder (51.5074, -0.1278). Real coordinates now sourced via postcodes.io. 4 partial postcodes left for manual lookup.
Trigger: Schema accuracy audit found placeholder coordinates would mislead map-based searches.
The two guides comparing DFS and SCS had ~30% content overlap. Set scs-vs-dfs as a courtesy alias pointing rel=canonical to dfs-vs-scs (the more complete version). Future updates land on the canonical guide only.
Trigger: Internal audit flagged duplicate-content risk for Google indexing.
Snug was de-listed as an active UK retailer earlier in 2026 (the brand pivoted away from physical showrooms). 13 references in three guides — corner-sofa-buying-guide-uk, ikea-vs-dunelm-sofas, sofas-for-small-living-rooms-uk — were updated to recommend Swyft, Loaf, or BoConcept in equivalent contexts depending on each guide's angle.
Trigger: Reader report and link-validation pass identified broken /brands/snug/ links.
Three internal links in sofa-shopping-tips-uk used the old slug /brands/john-lewis/. Updated to the current canonical slug /brands/john-lewis-and-partners/ across all three.
Trigger: Internal link audit.
Expanded 606 brand-in-city pages from ~250 words to ~1,000+ words each. Added city-specific intros, FAQ schema, comparison tables, and structured data for E-E-A-T compliance.
Trigger: Reader feedback that thinner pages felt placeholder-y.
Site went live at propersofa.co.uk with 53 brands, 906 showrooms, and 96 cities. Initial deployment of brand pages, comparison guides, and showroom directory.