Privacy Policy
“Nobody reads these, but we wrote one anyway because we're proper about your data too.”
Who We Are
ProperSofa is an independent sofa showroom directory operated at propersofa.co.uk. We are the data controller for the purposes of UK GDPR.
If you have any questions about this policy or how we handle your data, you can reach us at: our contact form
Regulatory Framework
This site is operated from the Netherlands and targets consumers in the United Kingdom. As a result, two data protection regimes apply:
- •UK GDPR — applies because this site targets UK consumers (Article 3(2))
- •EU GDPR — applies because the site operator is established in the Netherlands (Article 3(1))
The Information Commissioner's Office (ICO) is the UK supervisory authority. The Autoriteit Persoonsgegevens (AP) is the Dutch/EU lead supervisory authority.
What Data We Collect
Depending on how you use this site, we may collect the following information:
- •IP addresses
- •Browser and device information
- •Pages visited and time spent on the site
- •Cookie identifiers from analytics and advertising services
- •Information submitted via contact forms — name, email address, and message content
How We Use Your Data
We process your personal data for the following purposes:
Cookies
We use cookies to operate analytics and advertising on this site. Essential cookies are not set unless you have given consent via our cookie consent banner.
Analytics Cookies (Google Analytics 4)
_ga_ga_<id>_gidAdvertising Cookies (Google AdSense)
IDEANID_gads1P_JARNID“Yes, there are cookies. No, not the good kind. Trust me, I've checked.”
Third-Party Data Sharing
We share data with Google LLC for the purposes of analytics (Google Analytics 4) and advertising (Google AdSense). Google may transfer your data to the United States under Standard Contractual Clauses approved by the UK ICO.
We do not sell your personal data to any third party. We do not share it with any other organisation unless required to do so by law.
Data Retention
- •Analytics data: Retained for 14 months by Google Analytics, after which it is automatically deleted.
- •Advertising cookies: Vary by cookie — see the table above for individual durations.
- •Contact form data: Retained only until your query is resolved, then permanently deleted.
Your Rights Under UK GDPR
Under UK data protection law, you have the following rights:
- •Access — request a copy of the personal data we hold about you
- •Rectification — ask us to correct inaccurate or incomplete data
- •Erasure — request that your data be deleted (“right to be forgotten”)
- •Restriction — ask us to limit how we process your data
- •Data portability — receive your data in a structured, machine-readable format
- •Object — object to processing based on legitimate interests
- •Withdraw consent — at any time, without affecting the lawfulness of processing carried out before withdrawal
To exercise any of these rights, contact us at our contact form. We will respond within one month as required by UK GDPR.
Complaints
If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the UK supervisory authority:
Information Commissioner's Office (ICO)
- •Website: ico.org.uk
- •Phone: 0303 123 1113
- •Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
We would, however, appreciate the opportunity to address your concern before you contact the ICO. Please reach out to us first at our contact form.
Changes to This Policy
We may update this privacy policy from time to time. Significant changes will be noted on this page with an updated “last updated” date. We encourage you to review this policy periodically.
Last updated: February 2026