Market Monitor
The Sofa Price Index
Since July 2026, ProperSofa records sofa prices across 45+ UK brands on a schedule — the prices, the crossed-out “was” prices, and the small print underneath them. As the record grows, this page will answer the question every sofa buyer asks: is that discount real?
↓ Download the raw numbers — free open dataset (CSV & JSON, CC-BY)
this week's movers
observed 11–15 July 2026every change between our two most recent weekly checks — 3 weekly checks so far, so this is a short record, not a long-run trend.
drops
- Oak Furnitureland · MALVERN Beige Fabric Modular 5 Seat Corner Sofa£2,100 → £2,000 £100
rises
- The Conran Shop · Nicholson Loose Cover Sofa 160cm Stonewash Linen Parchment (clearance -50%)£1,248 → £2,495 £1,248
- The Conran Shop · Dove 2-Seater Sofa (from-price)£2,396 → £3,195 £799
- The Conran Shop · Nicholson Loose Cover Sofa 240cm£2,636 → £3,295 £659
- The Conran Shop · Nicholson Loose Cover Sofa 220cm£2,476 → £3,095 £619
- The Conran Shop · Nicholson Loose Cover Sofa 200cm£2,236 → £2,795 £559
- The Conran Shop · Nicholson Loose Cover Sofa 180cm£2,076 → £2,595 £519
- Swyft · Model 10 3-Seater Sofa, Brick£1,259 → £1,499 £240
- DFS · Dolcie Pillow Back 3 Corner 3 Sofa£2,199 → £2,399 £200
- Sofology · Arcadia 2 Seater Sofa (Soft-Sherpa Linen)£899 → £1,099 £200
- Sofology · Obsidian 3 Corner 3 Chaise With Console & Feature Arms (Luxury Textured Chenille Anthracite)£3,099 → £3,299 £200
- Dunelm · Beatrice II Soft Tonal Chenille 3 Seater Sofa (20% Off Selected, from)£559 → £699 £140
- SCS · Maddie Fabric 3 Seater Standard Back Sofa£599 → £699 £100
- Sofology · Albie 4 Seater Split Sofa (Relaxed Chenille Olive Green)£949 → £1,049 £100
- Sofology · Sydney Large Curved Sofa With Console (Lustre Chenille Natural)£1,899 → £1,999 £100
- Swyft · Model 10 3-Seater Sofa, Pumice£1,599 → £1,699 £100
- Swyft · Model 10 3-Seater Sofa, Teal£1,439 → £1,499 £60
- Swyft · Model 10 3-Seater Sofa, Vine£1,439 → £1,499 £60
- Swyft · Model 10 3-Seater Sofa, Paprika£1,489 → £1,499 £10
See every sofa price drop we tracked this week →
How the crossed-out price actually works
Most shoppers assume “was £1,049, now £949” describes a price cut from a price previously charged. On several major UK sofa sites, the reference price is something else: a future price, scheduled to apply after the current event ends — usually rolling into the next event before it ever does. None of this is hidden; it lives in the small print. We just read the small print so you don't have to.
“A discount from a price nobody has paid yet is an interesting kind of discount.” — ProperSofa
Documented, July 2026
Want to know the moment one of these brands actually cuts a price? Tap 🔔 Watch on any card for a browser alert on a real drop — no email needed, no tracking, and you can turn it off any time with the bell or in your browser settings.
Product-page small print on a £679 three-seater read: “Today's offer: 06/07/2026. Summer Savings apply from 08/07/2026. After Event Price applies from 22/07/2026.” The £749 reference price was scheduled to begin two weeks in the future — a price the sofa had not been selling at.
New ranges are sold at a “Launch price” against an “After Launch Price” (e.g. £949 vs £1,049) — a comparison against a higher price that applies only after the launch period ends.
Sale items are presented against an “After Sale Price” — again a forward-dated reference rather than a price previously charged.
A “50% off” presentation was constructed against a reference derived from summing individual component prices — a configuration total most buyers would not have paid as listed.
Method note: observations recorded from each retailer's public product pages and small print on the dates shown. Reference-price mechanics are disclosed by the retailers themselves; we document them so buyers can compare the price actually payable. Corrections welcome via our corrections page.
The whole market in one sitting — median prices, discount depth, week-on-week movement: read the report →
What's coming as the record grows
- Sale-length ledger — how long each brand's “limited” events actually run
- Real price trends — whether sofa prices are rising or falling, by brand and tier
- Discount honesty scores — once we hold enough months of history to be fair about it
- Black Friday audit — November's “deals” measured against October's prices
We publish trends only when the underlying history supports them — no invented baselines, no theatrical percentages. That's the whole point.
Every brand page shows when its data was last verified — look for the ✓ Data verified stamp.
Browse the 53 rated brands →