Benny's Market Monitor
Sale Watch
The sofa sale events running right now — observed on each retailer's own site, with Benny's note on what the discount actually means. Sister page to the Sofa Price Index.
Last verified 6 July 2026 · Every entry below was observed on the retailer's own site on the verification date, during ProperSofa's scheduled price sweep. End dates are the retailers' claims — sofa sales have a habit of rolling into the next one.
Benny: The small print is the star: 'Summer Savings apply from 08/07. After Event Price applies from 22/07.' The crossed-out price isn't a past price — it's a future one. A rolling three-tier ladder.
future-price ladderBenny: The 'was' price is an 'After Launch Price' — a number that has never been charged yet. Also running: an in-store Ex-Display Event (up to 50% off) to 21 July, which IS a real discount on real floor models.
launch-price referenceBenny: Black Friday. In July. Benny admires the confidence. Marketplace was-prices vary by seller — compare against other retailers' actual prices, not the strikethrough.
marketplace reference pricingBenny: Since the poltronesofà rebrand, free delivery is a promo, not a policy — the standard charge is £129. If you're buying anyway, landing inside a free-delivery window is real money.
genuine time-limited perkBenny: No end date is the tell — enjoy the 20% if the sofa's right, but don't rush for a deadline that doesn't exist.
open-ended eventBenny: The 50% is measured against a reference built by adding up individual component prices — a total most buyers never actually paid. Judge the price you see, not the percentage.
component-sum referenceBenny: On rollover watch: Benny is politely curious whether 'tomorrow' arrives. We'll check on the next sweep.
rollover watchBenny: Also on rollover watch. If it's still ending tonight next week, we'll have something to say about it.
rollover watchBenny: Same forward-dated mechanic as DFS: the reference is an 'After Sale Price' that applies later, not a price from the past.
future-price referenceHow to actually use a sofa sale
- Judge the price you'd pay, never the crossed-out number — several of the references above are future prices.
- Genuinely time-limited things do exist: free-delivery windows and ex-display clearances are real money.
- A sale with no end date isn't a sale — it's the price.
- Cross-check any “deal” against two rivals with our comparison tool before believing the percentage.
Updated with every Market Monitor sweep. Something changed on a retailer's site? Tell us.