Sale Watch

Rollover confirmed. On 11 July the sale ended 13 July. On 15 July it ends 27 July. No announcement, same sale, new deadline — this is exactly why we write the end dates down.

Credit where due: the deadline was real. On 15 July, four of the seven sofas we track rose £100–£200 to their 'After Launch Price'. If you were waiting, that window is shut.

The rolling ladder continues: the crossed-out price is a future price, not a past one. One quirk this week — the Dolcie's discount quietly ended six days early while the event banner stayed up.

An 'extended' sale during which our tracked Brick colourway went UP £240 to £1,499. Extending a sale while raising prices inside it is quite the manoeuvre. On rollover watch for Sunday.

The sign came down; the prices didn't move an inch. When the 'clearance' price outlives the clearance, it was just the price.

Another real deadline: all six tracked items returned to full price on the dot. If a retailer's deadline history matters to you, Conran and Sofology kept their word this week.

A plain percentage with a published end date and no theatrical strikethroughs. This is what a normal promotion looks like.

A clean 10% off the maker's own list prices across the range, with a date attached. We'll check on the 22nd whether the deadline meant it.

The 50% is measured against a 'Total Package Value' built by summing individual component prices — a total most buyers never actually paid. And 'ends soon' has now outlasted two of our weekly checks.

Still no end date, nine days after we first logged it. Enjoy the 20% if the sofa's right — but don't rush for a deadline that doesn't exist.

Same forward-dated mechanic as DFS — the reference is an 'After Sale Price' that applies later, not a price from the past. 'Last few days' with no date is urgency without commitment.

'Final Week' declared. We track all 37 of their listed sofas weekly, so if next week is also the final week, you'll read about it here.