Poltrona Frau in London
2 showrooms · Luxury (£££££)Est. 1912
Founded in 1912 in Turin by Sardinian-born Renzo Frau, Poltrona Frau is Italy's foremost authority on leather upholstery, with over 110 years of heritage crafting sofas, armchairs, and seating for homes, luxury cars, yachts, and aircraft. The brand's proprietary Pelle Frau leather undergoes a 21-step tanning process — far exceeding the industry standard — and 95% of its products are still made by hand. From its centennial museum in Tolentino to concessions inside Harrods, Poltrona Frau represents the pinnacle of Italian leather craftsmanship.
Known for: Over 110 years of Italian leather mastery with a proprietary 21-step tanning process, supplying luxury automotive, aviation, and residential sectors worldwide.
Poltrona Frau has been the undisputed master of luxury leather furniture since 1912. Their Pelle Frau leather is legendary in the industry — soft as butter, tough as boots, and ages like nothing else on earth. They literally furnish the European Parliament and first-class airline cabins. World-class leather — just two UK showrooms to experience it in.
“Parliament-grade leather, limited UK access”
All 2 Showrooms
What to Expect at Poltrona Frau
- Price Range
- Luxury (£££££)
- Trustpilot Rating
- ★ 3.2 / 5
- Sofa Styles
- Luxury, Italian, Classic
- Style Focus
- Heritage Italian leather craftsmanship with timeless, elegant silhouettes
- Customisation
- high
- Delivery Time
- 6-10 weeks
- Delivery Cost
- Included
- Delivery Type
- White-glove delivery
Warranty
2-year product warranty covering manufacturing defects and non-conformity. Does not cover natural material variations, colour migration damage, or wear from improper use. Claims via CRM form within 8 days of defect discovery. If recognised as defective, Poltrona Frau will repair, replace, or refund at their discretion.
After-sales: Good
Returns Policy
14 days (statutory right for online/distance sales); subject to prior written authorisation. Returns of non-conforming or defective products only with Poltrona Frau's prior written authorisation. Complaints must be made via CRM form (aftersalespoltronafrau.azurewebsites.net) within 8 days of discovery and within warranty period. Small imperfections from natural materials are not considered defects. Colour migration from external contaminants onto Pelle Frau leather not covered.
Sustainability
Core brand vision: sustainably crafting leather upholstered objects. Sustainability & Certifications programme, published manifesto (2025), Circular Mobility System project with Hyundai Transys. Certifications: FSC-STD-40-004 Chain of Custody, LWG Gold (Leather Working Group), ISO 14021:2021 (packaging)
Sofa Shopping in London
Right then, London. Eighty-six showrooms across 34 brands — more sofa shops than most countries can muster, which makes the capital a category of its own rather than a city to be compared. The luxury end is properly stacked: Brompton Road in Knightsbridge alone hosts B&B Italia, Cassina, and Molteni&C within a few hundred yards of each other, with Poltrona Frau and Roche Bobois at Harrods just up the street. King's Road Chelsea is the spiritual home of British luxury sofa-making — George Smith at number 587, Kingcome Sofas on Fulham Road, Timothy Oulton's Bluebird at 350 King's Road, and Heal's Chelsea all within walking distance. Tottenham Court Road handles design-led mid-to-high: Heal's flagship at 196, BoConcept at 158, King Living at 231, Natuzzi Italia at 80, West Elm at 209, Timothy Oulton at 200, and Andrew Martin at 204 all clustered along that one stretch. For volume and value, head out to the retail belts: Brent Cross, Staples Corner, Beckton Triangle, and Wembley Park host the DFS, Dunelm, IKEA, and Natuzzi warehouses. The Westfield centres at White City and Stratford cover the mainstream chains under one roof, which is a blessing for anyone wanting to compare without doing the whole tube system. Chelsea Harbour Design Centre is trade-focused but worth knowing for Andrew Martin and Kingcome's higher-end showings. Practical reality: central showrooms mean Congestion Charge and ULEZ unless you're walking or on the Tube — and parking around the Brompton Road luxury strip is essentially a sport. Weekend Westfield is bedlam, so go Tuesday morning if you can. Budget-wise, the city covers everything from a £400 IKEA KLIPPAN at Hammersmith to a £20,000 Roche Bobois at Harrods. Block out a full day, charge your Oyster, pace yourself.
Browse all sofa showrooms in London →Compare Sofa Brands in London
In London, Poltrona Frau is one of 34 sofa brands with showrooms. Benny rates Poltrona Frau 4/5. Here's how it compares:
| Brand | Rating | Price | Showrooms |
|---|---|---|---|
| Poltrona Frau | £££££ | 2 | |
| Andrew Martin | ££££ | 4 | |
| Arlo & Jacob | £££ | 2 | |
| B&B Italia | £££££ | 1 | |
| Barker and Stonehouse | £££ | 1 | |
| BoConcept | £££ | 4 |
+ 28 more brands in London. View all →
Frequently Asked Questions
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ProperSofa is not affiliated with, endorsed by, or sponsored by Poltrona Frau. Information sourced from publicly available data, last verified 2026-02-19.