B&B Italia in London
1 showroom · Luxury (£££££)Est. 1966
Founded in 1966 by visionary entrepreneur Piero Ambrogio Busnelli, B&B Italia revolutionised furniture manufacturing by pioneering cold-cure polyurethane foam moulding technology. The brand's long-standing collaboration with Antonio Citterio — Head of Design at sister brand Maxalto since 1993 — has produced award-winning pieces including the Compasso d'Oro-winning Sity Sofa. B&B Italia continues to define contemporary Italian design through its in-house research centre, combining industrial innovation with artisan quality.
Known for: Pioneered foam-moulding technology in furniture design, with a 10-year frame warranty and decades of collaboration with Antonio Citterio.
B&B Italia doesn't make furniture — they make design statements that happen to be incredibly comfortable. Their collaboration with the world's greatest architects and designers (Zaha Hadid, Patricia Urquiola, Antonio Citterio) produces pieces that redefine what a sofa can be. The London showroom is worth the visit — but with just one UK location, you'll need to make a proper trip of it.
“Architectural brilliance, London pilgrimage required”
Showroom Details
What to Expect at B&B Italia
- Price Range
- Luxury (£££££)
- Trustpilot Rating
- ★ 2.2 / 5
- Sofa Styles
- Luxury, Italian, Contemporary
- Style Focus
- Technologically innovative contemporary Italian design with award-winning modular systems
- Customisation
- high
- Delivery Time
- 8-12 weeks
- Delivery Cost
- Included
- Delivery Type
- White-glove delivery
Warranty
Frame of padded furniture (sofas, armchairs, chairs, beds) guaranteed 10 years from date of manufacture against structural defects in iron frame wrapped in cold-foamed polyurethane. Covers, feet, materials, accessories, and mechanisms guaranteed 26 months from date of manufacture. Warranty voided if products unassembled, modified, or repaired by unauthorised parties. Product data sheet and Guarantee certificate required.
After-sales: Excellent
Returns Policy
14 days. Standard products can be returned within 14 days of delivery. Items must be in original condition. Made-to-order/bespoke items excluded. UK Consumer Contracts Regulations apply for distance sales.
Sustainability
FSC-certified wooden components (License Code FSC-C142045) since 2018. Circular economy assessments on outdoor collections (Le Bambole achieves 81% circularity). United Nations Global Compact Initiative (UNGC) member. Products designed for disassembly and recyclability.. Certifications: FSC Mix (FSC-C142045), UN Global Compact
Sofa Shopping in London
Right then, London. Eighty-six showrooms across 34 brands — more sofa shops than most countries can muster, which makes the capital a category of its own rather than a city to be compared. The luxury end is properly stacked: Brompton Road in Knightsbridge alone hosts B&B Italia, Cassina, and Molteni&C within a few hundred yards of each other, with Poltrona Frau and Roche Bobois at Harrods just up the street. King's Road Chelsea is the spiritual home of British luxury sofa-making — George Smith at number 587, Kingcome Sofas on Fulham Road, Timothy Oulton's Bluebird at 350 King's Road, and Heal's Chelsea all within walking distance. Tottenham Court Road handles design-led mid-to-high: Heal's flagship at 196, BoConcept at 158, King Living at 231, Natuzzi Italia at 80, West Elm at 209, Timothy Oulton at 200, and Andrew Martin at 204 all clustered along that one stretch. For volume and value, head out to the retail belts: Brent Cross, Staples Corner, Beckton Triangle, and Wembley Park host the DFS, Dunelm, IKEA, and Natuzzi warehouses. The Westfield centres at White City and Stratford cover the mainstream chains under one roof, which is a blessing for anyone wanting to compare without doing the whole tube system. Chelsea Harbour Design Centre is trade-focused but worth knowing for Andrew Martin and Kingcome's higher-end showings. Practical reality: central showrooms mean Congestion Charge and ULEZ unless you're walking or on the Tube — and parking around the Brompton Road luxury strip is essentially a sport. Weekend Westfield is bedlam, so go Tuesday morning if you can. Budget-wise, the city covers everything from a £400 IKEA KLIPPAN at Hammersmith to a £20,000 Roche Bobois at Harrods. Block out a full day, charge your Oyster, pace yourself.
Browse all sofa showrooms in London →Compare Sofa Brands in London
In London, B&B Italia is one of 34 sofa brands with showrooms. Benny rates B&B Italia 4/5. Here's how it compares:
| Brand | Rating | Price | Showrooms |
|---|---|---|---|
| B&B Italia | £££££ | 1 | |
| Andrew Martin | ££££ | 4 | |
| Arlo & Jacob | £££ | 2 | |
| Barker and Stonehouse | £££ | 1 | |
| BoConcept | £££ | 4 | |
| Cassina | £££££ | 1 |
+ 28 more brands in London. View all →
Frequently Asked Questions
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ProperSofa is not affiliated with, endorsed by, or sponsored by B&B Italia. Information sourced from publicly available data, last verified 2026-02-19.