Sofa Showrooms in Norwich

11 showrooms from 11 brands

Norwich's 11 showrooms cover an unusually broad range for a city this size, partly because East Anglia has no realistic alternative furniture-shopping destination between here and Cambridge or Ipswich. Sprowston Retail Park on Salhouse Road at NR7 9AZ is the volume hub — six different brands share the postcode: DFS Norwich at Unit 5, Furniture Village Norwich, Natuzzi Editions Norwich at Unit 6, Oak Furnitureland at Unit 11A, ScS Norwich, and Sofology Norwich at Unit 7. That's six retailers within one car park, which is roughly Milton Keynes-level density and outstanding for a regional capital outside the M25. Longwater Retail Park / Dussindale on the south-eastern fringe at NR7 0HR picks up Dunelm Norwich. Sweet Briar Road north-west of the centre handles IKEA Norwich at NR6 5AW for the budget anchor, and HSL Norwich sit at Amsterdam Way at NR6 6EP for the high-seat-recliner crowd. The city centre offers proper department-store credibility: Barker & Stonehouse have a concession at Jarrolds department store on London Street at NR2 1JF — a properly characterful piece of Norwich retail history with a north-east design-led brand sitting inside it, the kind of thing you'd never get in a generic chain mall. John Lewis Norwich anchors All Saints Green at NR1 3LZ for the mid-high mainstream. The price spread is genuinely good: four mid-high, four budget, two mid, one high (Natuzzi Editions) — no pure luxury, but Natuzzi covers the ambitious-end Italian leather territory well enough for most shoppers. Practical reality: A11 from Cambridge or A47 from Peterborough are the main approaches, Sprowston parking is free and plentiful, and the medieval city centre rewards a wander once you've ticked off the showrooms. The Lanes are worth an hour after lunch. Norfolk's quiet star deserves more credit than its reputation suggests for furniture shopping — properly the East Anglian capital.

Benny's Local Tip

“Sweet Briar Retail Park and the Norwich Longwater area have the big names. Norfolk's capital is a proper gem of a city — take the time to wander the Lanes after your showroom visits.”

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