Loaf in Birmingham
1 showroom · Mid-High (£££)Est. 2008
Loaf creates relaxed, comfortable sofas with a distinctly laid-back British style. With 7 showrooms (they call them 'Loaf Shacks'), the brand focuses on approachable luxury with quality materials and a fun shopping experience.
Known for: Laid-back luxury
Loaf genuinely made sofa shopping fun, and for that alone they deserve a medal. Their 'Shacks' are brilliant — you actually want to spend time there, which is more than I can say for most furniture shops. The sofas themselves are properly comfy and have real personality. Refreshing bunch.
“Fun showrooms, comfy sofas, real personality”
Showroom Details
Loaf Birmingham
Birmingham, B91 3AT
What to Expect at Loaf
- Price Range
- Mid-High (£££)
- Trustpilot Rating
- ★ 4.1 / 5(Positive)
- Sofa Styles
- Relaxed, Contemporary, Country
- Style Focus
- Casual, cozy aesthetic
- Customisation
- medium
- Delivery Time
- 8-10 weeks
- Delivery Type
- Own vehicles + 3rd-party for peak times
Finance Options
Klarna Pay Later: buy now, pay up to 30 days later, interest-free, no limit. Klarna Pay in 3: split into 3 monthly payments, interest-free. Unregulated credit agreement, 18+ UK residents. No traditional long-term finance (Klarna only).
Warranty
10-year frame guarantee from delivery date. 1-year guarantee on filling and upholstery. Exclusions: wear/tear, neglect, misuse, water/heat/weather exposure, animal damage, incorrect assembly. In addition to statutory consumer rights.
After-sales: 10-year frame guarantee; all sofas UK-made to order
Returns Policy
14 days from delivery (rest-drive period). NOT free returns: £95 collection fee for sofas, original delivery not refunded. Must show no evidence of use. Faulty items: full refund including delivery. Call 0203 141 8300 within 14 days.
Sustainability
High (some eco-friendly fabrics, packaging)
Contact Loaf
- Phone
- 020 3141 8371
- awake@loaf.com
Sofa Shopping in Birmingham
Birmingham's 15 showrooms spread across 12 brands cover a surprising range for the second city, but the geography demands a plan because nothing's properly central — you're driving. Solihull pulls a lot of the action: Furniture Village Solihull at B90 4BP, ScS Solihull at Chalford Way, and Sofology Solihull Gate at Unit 1B are all within the Touchwood / Sears Retail Park orbit, with Loaf Birmingham and Arlo & Jacob Birmingham both holding postcodes in that B91 area too. Sutton Coldfield handles the premium British end — Sofas & Stuff have a proper showroom at 17 Mere Green Road in B75, which is Benny's number one pick and worth the drive from anywhere in the West Midlands. The Mailbox in the city centre hosts BoConcept Birmingham for the Scandi crowd, and Neptune Edgbaston holds court on Harborne Road at B15 3AA for the country-house aesthetic. Cousins Furniture at 770 Warwick Road in Tyseley is the proper Midlands family-run institution — multi-generation business, staff who actually know their stuff, the kind of place your dad would approve of. For volume brands: DFS Birmingham at Camp Hill Middleway on John Kempe Way, IKEA Birmingham over at Wednesbury on Park Lane, Dunelm at Selly Oak Retail Park and Stechford Retail Park on Flaxley Parkway, and ScS Castle Vale on Chester Road handle the budget end. Sofology Birmingham sits next to DFS on John Kempe Way. The Bullring city centre itself is rammed on weekends and not where the sofas live — go midweek if you can. Practical bits: West Midlands traffic is a sport at the wrong time of day, and the ring road takes some getting used to. Combine Sutton Coldfield with Tamworth or Solihull with Walsall for a proper crawl. Price spread is decent — six budget, three mid, four mid-high, two high — though no pure luxury showroom in city limits.
Browse all sofa showrooms in Birmingham →Compare Sofa Brands in Birmingham
In Birmingham, Loaf is one of 12 sofa brands with showrooms. Benny rates Loaf 4/5. Here's how it compares:
| Brand | Rating | Price | Showrooms |
|---|---|---|---|
| Loaf | £££ | 1 | |
| Arlo & Jacob | £££ | 1 | |
| BoConcept | £££ | 1 | |
| Cousins Furniture | ££ | 1 | |
| DFS | £ | 1 | |
| Dunelm | £ | 2 |
+ 6 more brands in Birmingham. View all →
Frequently Asked Questions
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ProperSofa is not affiliated with, endorsed by, or sponsored by Loaf. Information sourced from publicly available data, last verified 2026-02-21.