Loaf
Loaf creates relaxed, comfortable sofas with a distinctly laid-back British style. With 7 showrooms (they call them 'Loaf Shacks'), the brand focuses on approachable luxury with quality materials and a fun shopping experience.
Benny's Verdict
“Loaf genuinely made sofa shopping fun, and for that alone they deserve a medal. Their 'Shacks' are brilliant — you actually want to spend time there, which is more than I can say for most furniture shops. The sofas themselves are properly comfy and have real personality. Refreshing bunch.”
Fun showrooms, comfy sofas, real personality
Showroom Locations (11)
Loaf London
London, SW8 3NP
Loaf Bristol
Bristol, BS34 5TS
Loaf Stockport
Stockport, SK9 1BZ
Loaf Edinburgh
Edinburgh, EH20 9TJ
Loaf Birmingham
Birmingham, B91 3AT
Loaf Wakefield
Wakefield, WF17 6JL
Loaf Guildford
Guildford, GU1 3QY
Loaf London
London, W11 1QN
Loaf London
London, W4 2DT
Loaf St Albans
St Albans, AL2 1DL
Loaf London
London, N1 2SF
Brand Details
- Founded
- 2008
- Headquarters
- London, UK
- Made in UK
- No
- Customisation
- medium
- Warranty
- 10 years (frame); 1 year (filling & upholstery)
- After-Sales
- 10-year frame guarantee; all sofas UK-made to order
- Trustpilot
- ★ 4.1 / 5— Positive
- Style Focus
- Casual, cozy aesthetic
- Delivery Type
- Own vehicles + 3rd-party for peak times
- Finance
- Klarna Pay Later: buy now, pay up to 30 days later, interest-free, no limit. Klarna Pay in 3: split into 3 monthly payments, interest-free. Unregulated credit agreement, 18+ UK residents. No traditional long-term finance (Klarna only).
Contact Loaf
- Phone
- 020 3141 8371
- awake@loaf.com
- Live Chat
- No
Returns Policy
- Return Period
- 14 days from delivery (rest-drive period)
- Conditions
- NOT free returns: £95 collection fee for sofas, original delivery not refunded. Must show no evidence of use. Faulty items: full refund including delivery. Call 0203 141 8300 within 14 days.
What Makes Them Unique
Laid-back luxury
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ProperSofa is not affiliated with, endorsed by, or sponsored by Loaf. Information sourced from publicly available data, last verified 2026-02-21. Ratings and opinions are those of the ProperSofa editorial team.