Loaf
An honest Loaf review — ratings, warranty, prices & UK showrooms
Loaf creates relaxed, comfortable sofas with a distinctly laid-back British style. With 12 Shacks (they call them 'Loaf Shacks'), the brand focuses on approachable luxury with quality materials and a fun shopping experience.
The verdict
4/5Properly good“Loaf genuinely made sofa shopping fun, and for that alone they deserve a medal. Their 'Shacks' are brilliant — you actually want to spend time there, which is more than I can say for most furniture shops. The sofas themselves are properly comfy and have real personality. Refreshing bunch.”
Fun showrooms, comfy sofas, real personality
Showroom Locations (11)
Loaf London
London, SW8 3NP
Loaf Bristol
Bristol, BS34 5TS
Loaf Stockport
Stockport, SK9 1BZ
Loaf Edinburgh
Edinburgh, EH20 9TJ
Loaf Birmingham
Birmingham, B91 3AT
Loaf Wakefield
Wakefield, WF17 6JL
Loaf Guildford
Guildford, GU1 3QY
Loaf London
London, W11 1QN
Loaf London
London, W4 2DT
Loaf St Albans
St Albans, AL2 1DL
Loaf London
London, N1 2SF
Brand Details
- Founded
- 2008
- Headquarters
- London, UK
- Made in UK
- No
- Customisation
- medium
- Warranty
- 10 years (frame); 1 year (filling & upholstery)
- After-Sales
- 10-year frame guarantee; all sofas UK-made to order
- Trustpilot
- ★ 4.0 / 5— Positive
- Style Focus
- Casual, cozy aesthetic
- Delivery Type
- Own vehicles + 3rd-party for peak times
- Delivery Cost
- Size-tiered: £3-£35 small-to-biggish; sofas (large) £95 — 2-person team, set-up included
- Finance
- V12 Retail Finance (Secure Trust Bank) 0% APR up to 12 months + PayPal. (Klarna no longer listed.)
Contact Loaf
- Phone
- 020 3141 8371
- awake@loaf.com
- Live Chat
- No
Returns Policy
- Return Period
- 14 days from delivery (rest-drive period)
- Conditions
- NOT free returns: £95 collection fee for sofas, original delivery not refunded. Must show no evidence of use. Faulty items: full refund including delivery. Call 0203 141 8300 within 14 days.
What Makes Them Unique
Laid-back luxury
What Loaf sofas actually cost
5 sofas we recorded from Loaf's public listings on 15 July 2026 during their live sale event.
| Sofa | Price | since last week |
|---|---|---|
| Squishmeister Sofa (from) | £2,195 | holding |
| Smithy Sofa (from) | £2,195 | holding |
| Groover Sofa (from) | £1,895 | holding |
| Queenie Sofa (from) | £1,595 | holding |
| Basecamp Sofa (from) | £2,495 | holding |
“since last week” compares our checks of 11 July 2026 and 15 July 2026 — 3 weekly checks so far, a short record.
Prices observed 15 July 2026 from public listings; not affiliate-driven. They change with sales and configuration — always confirm on Loaf's site. See our price-tracking methodology.
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Does Loaf offer finance?▼
What warranty does Loaf offer on their sofas?▼
What is Loaf's return policy?▼
How many UK showrooms does Loaf have?▼
What is Loaf's Trustpilot score?▼
What's the price range for Loaf sofas?▼
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ProperSofa is not affiliated with, endorsed by, or sponsored by Loaf. Information sourced from publicly available data, last verified 2026-02-21. Ratings and opinions are those of the ProperSofa editorial team.