Swoon
Swoon is a design-led online furniture brand creating original sofa designs in collaboration with in-house designers. Founded with the mission of making designer furniture accessible, they offer mid-to-high range sofas with a distinctly curated, editorial style. With 1 London showroom and a primarily online model, they release regular new collections inspired by global design trends — attracting style-forward buyers who want something more distinctive than high street offerings.
Benny's Verdict
“Swoon carved out a nice niche selling design-forward sofas at prices that don't require a second mortgage. The velvet Editions range was genuinely lovely, and the brand had real personality. Now available through John Lewis and Next rather than its own showrooms, which takes the edge off the experience somewhat. Still good product, less exciting shopping.”
Design-led charm, now a brand within brands
Available Online
Swoon sells sofas online only and does not currently have physical showrooms in the UK.
Shop Swoon Online →Brand Details
- Founded
- 2012
- Headquarters
- London, UK
- Made in UK
- No
- Customisation
- low
- Warranty
- 5 years frame (bespoke range)
- After-Sales
- Good
- Trustpilot
- ★ 4.1 / 5— Positive
- Style Focus
- Trendy, statement silhouettes
- Delivery Type
- Entirely 3rd-party delivery
- Finance
- Klarna Pay in 3: split cost into 3 equal interest-free instalments (first at purchase, then 30 and 60 days later). Available on orders up to £2,500. Must be 18+ and UK resident. Klarna performs credit check. Unregulated credit agreement.
Returns Policy
- Return Period
- 100 days
- Conditions
- 100 days from delivery to return, exchange, or keep. Within first 14 days, Swoon collects for free but a collection charge (equal to delivery fee) applies. After 14 days, same collection process. Contact care team via online form or call 020 3319 6332.
What Makes Them Unique
Artisan-designed furniture at fair prices
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ProperSofa is not affiliated with, endorsed by, or sponsored by Swoon. Information sourced from publicly available data, last verified 2026-02-18. Ratings and opinions are those of the ProperSofa editorial team.